Hello! I’m Bella, a Product Designer based in London.
I’m a UX / Product Designer with over 8 years of experience in design, research and strategy, working with leading organisations across different industries.
I am passionate about using user-centred design methods to creatively solve big problems and deliver real impacts to people through technology.
My skillset includes:
Product Design
UX/UI, User flows, wireframes, prototypes, design systems, usability & accessibility testing.
Lean UX & Product Strategy
Product roadmaps & prioritisation, OKRs, design sprints, experimentation, A/B testing.
Service Design
Complex multi-platform user journeys, service blueprints, value creation.
Design Facilitation
Design thinking workshops, co-design workshops.
Research
User & stakeholder interviews, personas and mindsets, competitor analysis.
Design Leadership
Stakeholder management, mentoring, training, project leadership, design system management.
My work
I have a subset of my work online. Please reach out to request my full portfolio.
About me
I have always been creative, analytical and deeply curious about human behaviour. After obtaining a degree in Design Computing from The University of Sydney, I was both passionate about researching & designing for people as well as building great products. I went on to complete a Masters degree in Information Technology (majoring in Interaction Design) which built on my core design interests to also include software development practices.
I became a UX consultant, working with clients across different industries including government, energy, banking and retail - in Australia and the UK. I have a keen interest in designing for sustainability outcomes and worked on a design thinking toolkit for planet-centric thinking. I have also had a long-standing passion for digital accessibility, working with clients to make their products more accessible.
I now work as a freelance Senior Designer in London focusing on UX and Product Design.
Feedback
“Bella has been an amazing addition to the Guardian Product Design team. It’s been wonderful to see her incredible creative work within the journalism work stream and I feel privileged to have had the opportunity to work closely with Bella, designing a strategic framework for our investigations products and process. The Guardian is famous for its investigative journalism and Bella’s work empowers us to continue to lead in this space. On top of her work, designing the Guardian’s digital products, Bella has been a visible leader within the design team as we’ve developed our philosophy and approach. I’m particularly pleased that Bella has led work around accessible design principles as this is something that Is extremely important to us as an organisation.”
- Director of Product Design at The Guardian